B2B business intelligence

Challenge

B2B business faced inefficiencies caused by poor and complex data structure and flow. This led to poor communication, customer experience and loss of revenue.

Approach

Analysed the process and digital architecture involved in the B2B business. Worked with the users to understand the major painpoints and amended the business process as well as the technical solution. Trialling across major accounts before scaling and executing a major change and adoption program to ensure success.

Impact

• Clearer and transparent data across the business, leading to more targeted solutions and improved customer engagement.
• Enabled the organisation to become 20% more efficient in deal completions.